ASSIGNMENT 1: UNDERSTAND THE REQUIREMENTS OF WORKING TO A BRIEF

1 Understand the requirements of working to a brief

Structure of briefs: contractual; negotiated; formal; informal; commission; tender; cooperative brief;

competition

Although these briefs are different, there is a certain level of information all briefs are responsible to communicate to the receiving party, Such as:  

     

     An outline of the task or mission in hand/ general objective.

Basic information about your clients previous experience, projects and capabilities, like a job reference  

background research that the client has already produced 

secondary and primary research on the objective, including information such as target audience 

detailed description of what the client wants 

details on the production process, such as budget, locations etc.  

Reading a brief: recognize nature of and demand implicit in brief

Negotiating the brief: consultation with client; degree of discretion in interpreting brief; constraints (legal,

ethical, regulatory); amendments to proposed final product; amendments to budget; amendments to

conditions; fees

Opportunities: identify opportunities for self-development; new skills; mufti-skilling; contributions to project

brief

ASSIGNMENT 2: BE ABLE TO DEVELOP A PLANNED RESPONSE TO A BRIEF

2 Be able to develop a planned response to a brief

Plan: prepare plan to meet requirements; health and safety issues; relevant legislation to be followed;

team members involved; role of team members; organisational structure; working practices

CONTACTING FOR A BRIEF

BRIEF 





PLANNING AND RESPONDING TO A BRIEF

After receiving my brief I decided that I need to respond as detailed and coherent as possible about what I need to know in order to successfully complete what I am being asked to do, this meant I would have to construct a questionnaire for my client, including information such as, what exactly their looking for, colour schemes, fonts, information included etc. This information would help me achieve a high standard product that would satisfy the client.  

Questionnaire (After Client Has Filled It In)

Timescales: deadlines; availability; resources; feedback

Develop: brainstorm; mind-map; identify possible solutions; treatments; scripts; programme/design

formats; to meet requirements of brief; research potential of solutions; evaluate against requirements and

constraints; select best option; discuss with client; agree final response

Further Planning Of Brief 

Magazine Content 
I received a list of content by my client, this was a list of all the titles that needed to be in the magazine front cover. Attached with this email, was a list of all the different images I could use for the front cover. 




Image Options for Magazine Front Cover  

ASSIGNMENT 3: BE ABLE TO APPLY A RESPONSE TO A BRIEF

Be able to apply a response to a brief

Apply: pre-production phase; production phase; post-production phase; monitor progress; review; revise

Relationship with client: liaison with client; dealing with difficulties or complaints; revisions to brief; revisions

to plan

Development Of Magazine Covers




Magazine Front Cover Ideas 

For each magazine I wanted to produce different Looks for each magazine cover I produced for the client to choose from, The difference between the ideas are mainly the color scheme and layout of content.  

Magazine Cover One Ideas 


Magazine Cover Two Ideas 



Magazine Cover Three Ideas





Finalized Ideas and Client Review  

ASSIGNMENT 4: BE ABLE TO REVIEW WORK AND COMPLETION OF A BRIEF

Be able to review work on completion of a brief

Format: eg presentation; written report; viva voce

Constraints experienced: legal; regulatory; financial

Management: time management; leadership skills; communications; meeting requirements; achieving

agreed outcomes; working to agreed timescales; recommendations for future tasks

Feedback: eg from peers, from client, from audience, from supervisor; contribution to workplace goals;

own suitability for industry

Presentation Video