1 Understand the requirements of working to a
brief
Structure of briefs:
contractual; negotiated; formal; informal; commission; tender; cooperative
brief;
competition
Although these briefs are different, there is a certain level of information all briefs are responsible to communicate to the receiving party, Such as:
An outline of the task or mission in hand/ general objective.
Basic information about your clients previous experience, projects and capabilities, like a job reference
background research that the client has already produced
secondary and primary research on the objective, including information such as target audience
detailed description of what the client wants
details on the production process, such as budget, locations etc.
Basic information about your clients previous experience, projects and capabilities, like a job reference
background research that the client has already produced
secondary and primary research on the objective, including information such as target audience
detailed description of what the client wants
details on the production process, such as budget, locations etc.
Reading a brief: recognize nature of and demand implicit in brief
Negotiating the brief: consultation with client; degree of discretion in interpreting brief; constraints (legal,
ethical, regulatory); amendments to proposed final product; amendments to budget; amendments to
conditions; fees
Opportunities: identify opportunities for self-development; new skills; mufti-skilling; contributions to project
brief
